About

Practical guidance, honestly sourced

Generic advice about lost pets is everywhere, and most of it is recycled. This site aims to be the opposite: a small number of pages that name their sources, carry a review date, and are easy to correct.

Why this site exists

When a pet goes missing, the internet gives you a thousand versions of the same article and almost nothing you can act on. Which shelter serves your address. How long they will hold a stray before rehoming. Whether the local Facebook group is still active or died three years ago.

Stray hold times in particular are set almost entirely by municipal bylaw rather than by province, which means the single most time critical fact in a search is also the hardest one to look up. Someone who waits out a long weekend can lose their pet to adoption without ever knowing there was a clock.

So the aim here is narrow and practical: get the local facts right, say plainly where each one came from, date stamp it, and make it easy to correct.

Where the guidance comes from

The search advice in the guides is drawn from published lost pet recovery research and from established search and rescue practice, not from anecdote. Where a specific figure appears, the study is named on the page so you can go and read it.

Where something is practical craft rather than a research finding, such as how to build a poster, the page says that too. Each guide carries its own sources section and a last reviewed date.

None of this is veterinary, legal or emergency advice. If an animal is injured, call a veterinarian. If a bylaw question has real consequences for you, confirm it with the municipality directly.

What is coming next

The site is being built in stages. Right now it is a reference: guides, a checklist and a directory of who to contact. The next stage adds accounts, so that you can do more than read.

  • Create an account and post your own lost or found pet listing
  • Keep your pet’s details and photos ready before anything happens
  • Get alerted when a found listing matches your area and description
  • A vetted directory of search and recovery providers, with what they actually charge

How this is funded

The site currently carries no advertising and no paid listings, and nobody has paid to appear in the directory or the guides. If that ever changes, any paid placement will be labelled as such on the page where it appears, and this section will say so plainly.

Separately from the site itself, we run a small fund that puts money behind the people who do the searching — volunteer search teams, professional searchers, and veterinary bills after a recovery. It is explained in full here, including the fact that we are not a registered charity and cannot issue tax receipts. Whether an organisation receives money from that fund has no bearing on whether it appears in the directory.

Corrections and contact

Shelters move, phone numbers change, and bylaws get rewritten without an announcement. Corrections from people who have actually made the phone call are the most valuable thing this site receives.

If your municipality is missing entirely, send that too. That is how the directory grows.

The same form reaches us for anything else — a question about the search fund, or a search organisation that would like to be considered for it.

What are you reaching out about?
Only needed if you're reporting a correction.
For a correction: what's wrong and what it should say (and who you spoke to, if you called). For a contribution: how you'd like to help. For updates: just say "sign me up."
Needed if you want a reply, or if you're subscribing to updates.

Image credits

Photography on this site is used under Creative Commons licences or contributed to the public domain. Images have been resized and cropped to fit the layout.

  • “Dog-walker at twilight” by marneejill from Canada, via Wikimedia Commons (from Flickr), licensed CC BY-SA 2.0. Cropped.
  • “Walking” by Frank Pitsch, via Wikimedia Commons (from 500px), licensed CC BY-SA 3.0. Cropped.
  • “Miisa” by Andy Miccone from Finland, via Wikimedia Commons (from Flickr), CC0 1.0 — no rights reserved. Cropped.
  • “A dog in Hambledon Hill” by Marilyn Peddle, via Wikimedia Commons (from Flickr), licensed CC BY 2.0. Cropped.

If your pet is missing right now

Skip the background reading. The checklist puts every step in order, starting with the first hour.

Open the checklistAll guides